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Mario Stewart
Turo Rentals
Mario started his own luxury car rental business and wanted to make the announcement with a banger of a video. We took it a step further by repurposing techniques used in a big budget ad from Turo, then added in our own flavor for these car rental commercials. Checkout our inspo below and take a look at how we continued to push the bar even further with the other concepts & videos amongst this project.
OUR INSPO
OUR INSPO
DONE OUR WAY
Our deliverables were for Instagram in particular. The aspect ratio difference challenged us with a different aesthetic, along with the faster pacing necessary for the platform it was being posted to.
The main focus is guiding the user through where they can find Mario's cars and how easy it is book. We also shot detailed B-Roll of the cars to highlight their make and models.
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