5.8m
Views
174k
Likes
9326
Shares
196k
Comments
Instagram Analytics
We've had the pleasure of working with our client, BuffBunny, since the fall of 2022. With our assistance, they have been able to develop a social media giveaway strategy and a video blueprint that has worked for them throughout the year of 2023.
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Check out our most recent campaign & previous work below!
Giveaway Social Strategy
Campaign Launch Giveaways
2.8m
Views
96.5k
Likes
3803
Shares
92.3k
Comments
BuffBunny Collections is an ecommerce athletic fashion brand based in Sugar Land, TX. Recognizing the potential of leveraging short-form videos for promotional purposes, they sought the assistance of our team to create a robust social media strategy and video production campaign.
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To meet BuffBunny's needs, we embarked on an ambitious project that involved the creation of a series of 12 Instagram reels and a collection campaign video for each collection. In addition, we developed a unique social media ad concept that allowed BuffBunny to feature multiple clothing sets in a single video. The results of the AD were so engaging it went on to be utilized in every campaign moving forward.
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The main highlight of our collaboration was the Storm Collection campaign. We produced a campaign video that encapsulated the overall message of the collection, supported by short-form videos to entertain the audience and showcase the items set to be released.
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The response was overwhelming. The campaign video alone garnered more than half a million views, while the short-form videos collectively amassed nearly 2 million views.
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Our approach embraced trending audios, special effects, and original ideas to ensure relevance to the Instagram algorithm, all while staying true to the campaign's theme.
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The campaign was a resounding success, as evidenced by the positive reaction from the public in the comment section of the videos. Impressively, BuffBunny sold out various pieces within minutes of the campaign launch, illustrating the powerful impact of the video content we created.